Target Audience

Business Goals

So, you’re ready to grow your social media presence without losing your mind or spending all your free time Googling “what to post.” Great news—you can absolutely do this. Whether your goal is to attract more followers, drive traffic to your website, or turn likes into paying customers, this playbook will keep things simple and manageable.

Here’s the plan:

• Plan your schedule.
• Post like a pro.
• Engage your audience.

All while keeping enough time to, you know, run your actual business.

Why Goals Are a Big Deal

Think of your goals as the foundation for everything you’ll create. Without them, it’s like trying to navigate without GPS—you’ll probably get somewhere, but it might not be where you want to be.

Start by asking yourself:

• What’s my main objective with social media? (More followers? More sales? More love for my brand?)
• Who’s my target audience, and what do they care about?
• How will I know if I’m succeeding?

The clearer your goals, the easier it will be to create content that hits the mark.

When, What, and Where to Post

1. When to Post
   Timing can make or break your content. Posting when your audience isn’t online? Not ideal. We’ll help you figure out the best times to reach them in Chapter 2.
2. What to Post
   Think variety! A good mix of content keeps your audience interested:

• Educational: Share your expertise with tips and advice.
• Engaging: Spark conversations with polls, questions, or fun facts.
• Promotional: Highlight your products or services in a way that feels natural.

  3. Where to Post
You don’t need to be everywhere—just where your audience is.

• Instagram: Great for beautiful visuals and behind-the-scenes peeks.
• TikTok: Perfect for short, creative videos.
• LinkedIn: A must if you’re targeting professionals.

Speaking of ‘When to Post’...

Ever feel like your posts are getting lost in the void? Don’t worry—we’re about to fix that. In Chapter 2, we’ll dive into when people are most active online so you can time your posts for maximum visibility.

Because the truth is, knowing when to show up is just as important as knowing what to say. So, let’s figure it out together.

Market Research

FACEBOOK

01 Types of Content

• Diversity
• Pages
• Stories
• News Feeds

02 Posting Frequency

Most active between 9AM - 1PM

• Post 1-2 Daily
• 50% Video
• 30% Written
• 20% Images

03 Demographics

• 25-34 year old
• 43.7% women 56.3% men
• Average user household makes $100,00
• 2.8 Billion monthly users

The Product

Instagram

• Brand Building
• Stories
• Instagram Live

• Most active between 7AM - 6PM
• Post 1-2 Daily
• 50% videos (reels)
• 50% images

03 Demographics

• 18-24 year old
• 48% women 51% men
• Average user household makes $75,000 or above
• 2 billion monthly users

The Product

Twitter / X

• Customer Service
• Real-time updates
• Tweets
• Retweets

Most active times 8AM - 3PM

• 3-4 Tweets daily
• 50% written
• 25% images
• 15% video 

03 Demographics

• 28-34 year old
• 34% women 66% men
• average household income over $100,000
• 250 million users daily

The Product

Linkedin

• B2B Marketing
• Articles
• Sponsored Content 

• Most active between 7AM - 9PM (5AM Tuesday-Thursday)
• 1 Post daily
• 60% written (blogs/articles)
• 20% video
• 15% images 

03 Ad Strategy and Spend

• 25-34 year old
• 43% women 57% male
• 49% of users make $75,000
• 55 million companies on platform

The Product

Lets See It In Action

Business Goal

Increase brand awareness and drive traffic to website or physical location.

Target Audience

Young adults, ages 18-34

Script to Follow

(Reels)

A clothing boutique creates a Reel showcasing a "Day-to-Night" transformation using a single outfit.

Script:

Scene 1: Morning

"Start your day in style! ☀️ Here’s how to wear this versatile dress for brunch."

Scene 2: Transition

[Quick spin transition]

Scene 3: Evening

 "And just like that, it’s date night ready! 🌙✨ Shop this look today!"

Business Goal

Build community engagement and encourage store visits or online purchases.

Targeted Audience

Adults, ages 25-45.

Script to Follow

(Posts)

Title: "John's Fitness Journey"

Content:

[Before photo of John with a caption]

Caption on screen: "Meet John, who started his fitness journey with us 3 months ago."

[After photo of John with a caption]

Caption on screen: "After 3 months of hard work and dedication, John achieved his fitness goals!"

Detailed post: "John joined our gym with a dream to regain his fitness. With our personalized training plans and supportive community, he not only achieved his goals but also inspired many around him. Join us today and start your own success story! #FitnessJourney #SuccessStories"

Business Goal

Increase sales and expand brand reach through influencer marketing.

Target Audience

Teens and young adults, ages 16-30.

Script to Follow

(Influencers)

Title: "Fall Fashion Lookbook with [Influencer]"

Content:

[Video starts with the influencer introducing the collaboration]

Influencer: "Hey everyone! I'm so excited to partner with [Fashion Brand] to bring you their fall collection."

[Cut to the influencer styling different outfits from the brand]

Influencer: "First look: Cozy chic! This sweater is perfect for chilly autumn days."

[Cut to the influencer showing different outfits with trendy music playing]

Influencer:  "Don't forget to check out [Fashion Brand]'s website to shop these looks and more! Use code INFLUENCER10 for a special discount. #FallFashion #StyleInspo"

Posting Calendar

Monday

Facebook:

• Morning (7–9 AM): Share a professionally produced video or animation introducing a new product, service, or case study.
• Afternoon (1–3 PM): Post a "Behind-the-Numbers" insight: a visual infographic about your business impact (e.g., "We've helped 20+ businesses increase ROI by 50%").

Instagram:

• 11:00 AM: Share a polished, cinematic Reel highlighting success stories or testimonials.
• 1:00 AM: Post an aesthetic carousel with inspirational quotes tied to your brand's mission.

Twitter:

• Morning (8–10 AM): Tweet a thought-provoking industry trend or stat (e.g., "Did you know 70% of people notice digital billboards more than static ones?").
• Evening (6–9 PM): Share a quick business win (e.g., "Excited to partner with [Company Name] for their next big campaign!").

LinkedIn:

• 4:00 PM: Publish a thought leadership article (e.g., "5 Digital Advertising Trends Shaping Business Growth in 2024").

Wednsday:

• Facebook:
• Morning (7–9 AM): Share an in-depth client success story with visuals (video or carousel).
• Evening (7–9 PM): Post an engaging live Q&A announcement to answer audience questions about your services.
• Instagram:
• 9:00 AM: Share a time-lapse Reel of your team creating a campaign.
• 2:00 PM: Post a carousel showing "5 Ways to Use Digital Advertising to Increase ROI."
• 6:00 PM: Highlight a milestone with celebratory visuals (e.g., "We just reached our 50th client!").
• Twitter:
• Morning (8–10 AM): Share an inspirational tweet (e.g., "Your business deserves to be seen—Adventure Media can make it happen!").
• Evening (6–9 PM): Tweet a helpful link to a free resource or whitepaper.
• LinkedIn:
• 2:00 PM: Post a professional video testimonial from a high-profile client.

Tuesday

Facebook:

• Morning (7–9 AM): Post a customer spotlight video or image featuring their journey and results with your services.
• Afternoon (1–3 PM): Share a "Myth vs. Fact" graphic busting misconceptions in advertising or your industry.

Instagram:

• 11:00 AM: Create an engaging Reel showcasing a before-and-after campaign transformation.
• 1:00 AM: Use Stories to run a quick poll or quiz related to your services (e.g., "What's the #1 challenge your business faces in marketing?").

Twitter:

• Morning (8–10 AM): Post a trending hashtag challenge for your audience to participate in.
• Evening (6–9 PM): Tweet about the impact of your services with a link to a client case study.

LinkedIn:

• 4:00 PM: Share a video update about your team’s latest innovation or milestone.

Thursday

• Facebook:
• Morning (7–9 AM): Share a "Throwback Thursday" post showing the evolution of your brand or a memorable campaign.
• Evening (7–9 PM): Post a survey asking your audience what type of content they’d like to see next.
• Instagram:
• 7:00 AM: Post a Reel with bold visuals of a recent campaign, showing "the making of" behind the scenes.
• 2:00 PM: Highlight your team with a "Meet the Team" photo or video.
• 9:00 PM: Share a tip carousel with actionable marketing strategies.
• Twitter:
• Morning (8–10 AM): Tweet a dynamic quote graphic about innovation or creativity.
• Evening (6–9 PM): Share a "Did You Know?" fact about your industry and tag relevant hashtags.
• LinkedIn:
• 4:00 PM: Post a case study featuring key data points and measurable results.

Part Two

Friday

• Facebook:
• Morning (7–9 AM): Launch a weekend promotion with bold, engaging visuals.
• Evening (7–9 PM): Post a behind-the-scenes clip of your team prepping for an upcoming event or project.
• Instagram:
• 7:00 AM: Share a Reel with an inspiring message or client testimonial to wrap up the week.
• 12:30 PM: Use Stories to host a mini Q&A or poll.
• 8:30 PM: Post a celebratory graphic highlighting your wins of the week.
• Twitter:
• Morning (8–10 AM): Tweet a “Flashback Friday” featuring past achievements or campaigns.
• Evening (6–9 PM): Share a motivational thread about your journey or lessons learned this week.
• LinkedIn:
• 1:00 PM: Publish a professional reflection post titled "What We Learned This Week."

Sunday

• Facebook:
• Morning (7–9 AM): Post an inspirational message to kick off the week ahead.
• Afternoon (1–3 PM): Share a sneak peek of upcoming announcements or projects.
• Instagram:
• 1:30 PM: Post a reflective Reel or Story about weekly accomplishments.
• 5:00 PM: Share a carousel about your goals for the upcoming week.
• Twitter:
• 1:00 PM: Tweet a thoughtful question to encourage audience engagement.
• 4:30 PM: Share a fun, lighthearted message to wrap up the weekend.
• LinkedIn:
• 7:00 AM: Publish a recap of the week’s biggest highlights.

Saturday

• Facebook:
• Morning (7–9 AM): Announce a limited-time weekend deal or exclusive offer.
• Afternoon (12–3 PM): Share a heartwarming story or client milestone.
• Instagram:
• 12:30 PM: Post a Reel showcasing a client success transformation or testimonial.
• 3:00 PM: Share Stories showing weekend highlights or previews of upcoming projects.
• Twitter:
• 12:00 PM: Tweet a friendly weekend update with a casual tone.
• 4:00 PM: Retweet industry leaders or engage with trending topics.
• LinkedIn:
• 10:00 PM: Post a “Weekend Wisdom” tip related to business growth or marketing strategies.

Notes

This is just a glimpse of the platforms available, designed to be broad enough to support all industries. Once you start posting everyday you will be able to track when your audience is most on your platform! For more tailored information, feel free to call us and schedule a complimentary consultation so we can customize our approach for your business. We’re excited to collaborate with brands that are passionate about their product and love sharing their story! 

Adios

Alright, ladies and gentlemen, that’s a wrap. If you’ve made it this far, thank you for taking the time to read through. Now, it’s time to put these strategies into action and let your business shine.

If you’re looking for someone to handle it all for you, we’re here to take that burden off your shoulders. From alternative advertising options to enhancing your existing resources, we have solutions tailored to your needs. Our digital billboards, spanning across Nueces County, are designed to help your business stand out.



Need professional videography to capture behind-the-scenes moments or create compelling content? Our team, equipped with state-of-the-art cameras, microphones, and drones, can bring your vision to life with precision and creativity.

Thank you for trusting us, and we look forward to helping your business grow. Let’s make it happen.

Sources:

Facebook, Demographics

twitter

Times to Post

LinkedIn

Age Groups Insta.

Twitter Monthly users